Monthly Archives: February 2015

Adam Carpets are using the social media platforms of Twitter, Facebook and Pinterest to give clues to consumers and retailers about the highly anticipated Fine Worcester colours.

These ten new colours which represent the largest launch of new colours since the inception of the range 23 years ago is proving to be the talk of the industry.

The first ‘teaser’ was put out on Thursday 5th February, with one more each day following on.

The first image is below and you can follow the rest by clicking onto the appropriate icon on our home page.

The first of Adam Carpets online teasers

Adam Carpets are preparing for the biggest launch of new Fine Worcester Twist colours in recent memory.

This new launch will see ten stunning new colours start to hit the retail stands by the end of February and should be completed by the end of the Spring/start of the Summer.

The range of colours have been researched by in house designer Kelly Butler, who has looked at influences from fashion, media and global events, as well as interior trends.

“We are not looking for what is just selling today” said Eamonn Prescott, Sales Director of Adam Carpets. “These new colours are about, today, tomorrow and the future. The fact that we are putting in such a large number of new colours shows that we are investing for the long term growth of Adam Carpets.”

The new colours are hotly anticipated by the retail trade and Adam Carpets have started to put teasers onto social media to reflect the coming colours.

The first of Adam Carpets online teasers