Once again thank you to Graham and the team at Carpet Studio in Glasgow for these months installations. It features our Boulevard range installed on the stairs and landings and looks absolutely stunning!
Monthly Archives: October 2017
This months special window is from Waltons Furnishings of Ilkley in West Yorkshire. They have combined some of our new Castlemead Twist ranges with some wallpapers and paints from Little Greene to really great effect.
Waltons also installed some of our new look wall units into their showroom which looked fantastic.
Maybe a coincidence, maybe not? It was an interesting Harrogate Show this year and to see two other companies doing mood boards was very flattering. We launched ours two years ago at Harrogate with four boards. We have since created four more, the latest ‘Greenhouse’ is pictured below:
Imitation is the sincerest form of flattery as Charles Caleb once quoted.
We also want to applaud Brintons at the show for their wonderful, very English scene made totally from their carpets.
Is it fair to say though, we may have got there 20 years earlier with our scene of The Needles made entirely from Fine Worcester Twist and Forest Hills which was displayed at Harrogate in 1997!
Don’t be fooled into thinking that Grey is the only story in town. Sure, Grey is the most popular carpet colour at the moment, but we are increasingly seeing more colour being sold in our Castlemead Twist and Fine Worcester collections.
Here is a selection of colours from today alone, that we are making at this very minute:
As news of our collaboration with Little Greene starts to spread, we have been receiving a lot more interest and requests for articles from the mainstream media. This can only be a good thing as it puts our brand out into public view and hopefully will see consumers asking for us in your stores.
First up was one of the nations biggest selling interiors magazines, Homes and Gardens, which did a feature on wool for the Harrogate show. They chose to focus on colour forecasts and our relationship with Little Greene.
Homes and Antiques did a piece promoting British Wool, which featured another of our room shots of Castlemead Twist.
Most recently was the Daily Mail who published a page on Wool on Friday 6th October which included this text on Adam Carpets.
With the new brochure due soon, Adam Carpets will continue to be a visible carpet brand to the public.
The Flooring Show at Harrogate this year turned out to be one of the best in recent memory. To think that just five years ago the show was close to finishing, the turnaround by the organisers, manufacturers and retailers has been astounding.
This year our stand was constantly busy from first thing to late afternoon, even on the last day. We received numerous new enquiries along with visits to the stand by some of our long standing retailers. It was great to see all of you.
We were delighted with the feedback we received to our new ranges, Flare and Pure Brit Supreme. Our Little Greene boards also caused a stir and we could have placed them in at least 25 different stores. Our focus now with these is to see how we can make those boards more value for money and streamlined without losing the impact.
The stand featured two colours of Flare on the floor along with the remaining 8 in a bespoke library unit. A lot of customers liked the display and the range. The colours on the floor ‘Jellybean’ (Coral) and ‘Totally Teal’ (well….Teal) also received great feedback and the carpets did look amazing in such a large area.
The stand, as usual, also showed new, innovated ways of displaying carpets. Our simple ‘clipboard’ display was very popular, with many retailers taking photos and seeing how easy it was to put together. The whole display cost around £20, which is nothing considering the effect that was given.
To highlight the collaboration between Little Greene and Adam Carpets we produced two large boards which featured Castlemead Twist and Fine Worcester. Each carpet chip had three paint chips next to them which represented the coordinating colours.
These board may well have been the highlight of the stand. Many retailers found them fascinating and also many members of the trade from other companies.
We received so many great comments, a favourite of mine was from a person associated with the trade who said “I always look forward to what Adam Carpets have on their stand. One year it is mood boards point of sale, another year you had customers pin feedback to a giant fabric board, then a giant union jack on the floor, always something different.”
As a company we stand for innovation, as much as quality and colour. Think of Fine Worcester, Kasbah Twist, Natural Perceptions, our overtuft ranges. We are always looking to push boundaries in carpets. Some are successful and some are not, but that won’t stop us trying!