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Adam Carpets new wall units have become the focal point in the new revamped carpet department at Fenwicks of Newcastle. When this prestigious department store sought to modernise its flooring section, one of the first companies they approached was Adam Carpets.

We supplied ten of our updated units along with the first eight of our brand newly designed lecterns. These wall units and lecterns will both be on show at The Flooring Show in Harrogate.

Fenwicks is located on Northumberland Street in Newcastle and it is the busiest street outside of Oxford Street in London in terms of footfall. It is also the most expensive place to rent retail space outside of the capital in the UK.

Wall units included Fine Worcester, Castlemead Twist and Catherine

Wall units included Fine Worcester, Castlemead Twist and Catherine


New Lecterns at Fenwicks, Newcastle

New Lecterns at Fenwicks, Newcastle

Thanks to Carpet Studio of Glasgow and James Barclay of Perth for these two installations. Both absolutely gorgeous. The first is our Florentine Valiano by Carpet Studio, followed by Castlemead Velvet Stripe from James Barclay.

Stunning install of Florentine Valiano

Stunning install of Florentine Valiano


Castlemead Velvet Stripe looking great on these stairs!

Castlemead Velvet Stripe looking great on these stairs!

Our Guest Blog has been written by Tom Masters from California who specialises in cleaning carpets.

Wool is a tricky fabric to get stains removed from but with the right cleaning solutions, you can ensure that those tricky stains do not stay. Wool carpet is formed from a delicate type of fabric, so using the proper cleaning methods is essential when spills and accidents happen. Some products can break down the fibres in the carpet, which is what you’ll want to stay away from when trying to remove stains.

Wet Stain Tips

Wet stains may be easier to remove than dry ones. Use lukewarm water blotted up with a soft rag. If this does not work, a wool stain remover may do the trick. It is important to read the labels on the bottle prior to putting this on wool to ensure that it is made for wool stains and clean up.

If it is a deep red, such as wine or other deep colour then you’ll want to try to lift the stain away as soon as possible. These deep colours can soak into the fibres of the wool, causing the stain to stay with time. Once spilled, quickly do the above method to lift any of the stain as quickly as you can. This will give you the best chance of lifting the stain from the carpet and helping to ensure that the natural beauty of your carpet will stay intact.

Dry Stain Tips

Mix one teaspoon of wool detergent and one teaspoon of white vinegar into a litre of warm water and mix thoroughly. Let this soak in the spot and then blot with a clean, soft rag.

Chilling the area with ice cubes in a bag before adding the mixture above can help increase the chances of lifting the stain from the carpet.

For stains from crayons, you need to move quickly to ensure the stain will be removed. First, place ice in a bag and gently press it to the area stained. This will help freeze the waxy residue so it won’t melt and make matters worse. Next, gently cover the area with a white cloth and grab your clothing iron. Set the iron to a warm, but not extremely hot temperature as hot temperatures can damage wool carpet, and gently apply pressure to the cloth covering the crayon. Wait a few seconds and lift the cloth to remove the wax. This may need to be done several times to get all the crayon out of the carpet. Once you can see no more wax, use a dry solvent to clean the area once more.

If using any type of detergent, always choose a clear detergent to go with or one like Dawn which has a good reputation for removing grease stains. Anything with dye or colour in it can further stain wool carpets. You want to remove the stains and not add to them when using a detergent mixture.

However, keep in mind that nothing is as effective as using a professional carpet cleaning company. If after exhausting all your options, you may find that not only is the stain still there but you’re unsure of what else to do next. You may want to contact a professional carpet cleaner to guarantee that these stains will be lifted safely. Visit for more information.

Having a clean carpet in the home makes everyone happy. One of the best ways to reduce the amount of stains found on the carpet is to try and prevent them. Trying many solutions can help to reduce the stains that are harder to lift from wool carpets. Always use wool-safe detergents or natural methods to remove stains and prevent further damage to the wool fibres in the carpet.

Our reps like to keep busy at all times, so they were especially pleased with the final Fine Worcester updates that were made available in September. These were followed by the initial batch of the new colour additions to Castlemead Twist.

On top of this they were tasked with re-ranging both Fine Worcester and Castlemead Twist into new colour orders. They are sure to have earned their Christmas break!


It was great to see our mood boards on display on a recent trip to Stockholm. Adam Carpets has long had a great relationship with this city and country, after all of Fine Worcester Twist is fitted to the main debating chamber in the Swedish parliament.

This particular shop was a big supporter of wool and you will notice in the background the vast amount of colours that they have on display from various British manufacturers. As everyone knows, the British do make the very best carpets. Not long after this photo was taken, the shop placed a large order for our Marquette Plaid, so it was a very worthwhile trip!


An Interview with Eamonn Prescott and Kelly Butler

Over recent newsletters we have recounted how the range came about, how it was launched and how the colour bank escalated over a short period of time. In this issue we focus on the latest colours to be introduced to the range and how the marketing campaign ‘Hugo & Ella’ was invented by Sales Director, Eamonn Prescott and Design Manager, Kelly Butler.

Q: What sort of research went into the ten new colours introduced in February 2015?

KB: “From the start of the research to the launch took around 18 months. We visited numerous shows including Domotex, Decorex, London Design Week, to name but a few. We also looked at forecasts for upcoming trends. Initially we probably chose around 60 to 70 colours, so almost another full set of Fine Worcester!”

Q: How did you finally decide on the 10 colours and when did ‘Hugo & Ella’ become the theme?

KB: “There was a team of three, myself, Eamonn and Chris Adam, who through a series of meetings whittled the colours down to around 25 that we really liked. The colours were then taken to the Harrogate show, where we took opinions from some of our retailers. It was around October 2014, that we decided on the ten colours.”

EP: “Once we had the 10 colours, it was very clear that there was a natural split, with five being masculine and five feminine. It was at that point that Kelly and I started talking about the possibility of also a dual launch. We thought the colours should be presented separately.”

Q: Where did the names ‘Hugo & Ella’ come from?

EP: “Once we had decided on the masculine/feminine themes, we realised that we would have to find better names for the presentation. So, I started work on names that would suit. We wanted not to common names, but ones that would also work together and not seem too odd ball. I remember a really long list that included ‘Pippa & Theo’, ‘Flo & Bertie’ and ‘Tilly & Alfie’. In the end ‘Hugo & Ella’ just worked.

Q: What was the reaction of the retailers?

EP: “I had to get it past the Reps first! It wasn’t too bad. We had done A4 handouts and given the characters back stories as well. We had a presentation board and highlighted the colours through social media, as well as print media. Some retailers struggled with the concept, but most were happy to see something different.”

Q: The colours have been very successful. What was your reaction when Pantone announced their colours of the year, which were pretty much ‘Hugo & Ella’?

KB: “I’m really pleased that the colours have done so well. Putting two Blues and two Pinks into a market dominated by Grey is also a little risky, but we were really confident that Blue was going to be a big colour and so it has proved.”

EP: “When the news broke about the Pantone colours, I did have a little smile on my face. Fine Worcester has always been about the quality and especially the colours. Retailers rely on manufacturers to get the colours right and I think with Fine Worcester and Adam Carpets they can always be sure of that.”

Our thanks to Eamonn and Kelly for their time. It has been an amazing few months interviewing the people, past and present, that have worked so hard to keep this fantastic range at the forefront of wool twist carpets. My thanks to all involved and we look forward to the next 25 years.



Ella in Pink

Ella in Pink

We have been asked a lot lately about moth proofing and moth resistance and whether our carpets have been treated. This is particularly significant for retailers in the South who are coming up against an above average summer for moth infestations.

All of our plain coloured carpets will be treated against moths and other insects. This includes pattern ranges such as Inspirations and Boulevard. Any carpet that has a heather or berber ground is not certain to have been treated. This is because all of our plain background carpets are dyed by us here in Kidderminster, so we know for certain that the treatment has been applied. Heather and berbers are bought in direct from the spinners already blended.

Ranges such as Fine Worcester, La Dolce Vita and Catherine that are completely plain coloured, have all colours treated.

Please note however, that this treatment is applied to deter the moth or insect from digesting the yarn. It is effective if the moth or insect ingests any part of the fibre, it will not prevent moth infestation or kill moths or insects which do not ingest the fibre.



Adam Carpets has continued its investment programme by adding another bespoke delivery vehicle to its fleet.

This new vehicle has been designed to Adam Carpets specifications and is capable of carrying 5m wide cuts and rolls. The new vehicle will cover deliveries to North Wales and The Wirral, West Midlands, parts of South Wales and into Leicestershire and Nottinghamshire on occasions.


Adam Carpets were delighted to welcome staff from Hart Carpets of Hartley Wintney and E C Holywell, Owestry on our latest factory tour. The tour includes a full overview of all our production processes starting with scouring the yarn, dyeing in our on site dye house, colour matching, winding, beaming, tufting and backing line.

The feedback as usual from those on the tour was great.

If you think that you would be interested to come along and see what makes an Adam Carpet better than others, then please contact your local Area Representative. Tours will be available throughout the Autumn.


Our thanks to Chappell Carpets of Bradford for this wonderful window display that they have created. The use of Marquette Plaid on the stair unit is inspired and a great way to show what visual impact it makes.

If you would like us to supply you with ideas, materials or general information about our window displays then please contact your local Area Representative who will be happy to discuss any options with you.