In 2011, Adam Carpets showed their commitment to investing in the long term with the launch of over 60 new designs and colours into the market. In 2012 further investment is starting with the launch of a new company logo and website.
Managing Director, Chris Adam, explained the thinking behind the change.
“This new branding is evolution rather than revolution. We are showing by keeping it in Green, that we are proud of our history and what we have achieved in the past.”
He went on, “We are now evolving the brand. By making the Green softer we are appealing to the female consumers who are historically the decision makers in terms of fashion and trends within household furnishings.”
The new logo features the A in ‘Adam’ sweeping into the D, signifying the design and style for which Adam Carpets are renowned.
