Imagine clear, open skies and a great sense of the outdoors. Cool and chic, that is FW118 Stildon Sky
FW118 Stildon Sky
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Category Archives: Company News
From our research talking to interior designers, customers and retailers, it seems we may have been missing one particular colour from the Fine Worcester range. These two pictures may give you the answer!
Precious and beautiful – FW122 Pendock Platinum
FW122 Pendock Platinum
Inspired by the catwalk, we present ‘fashion for the floor’. FW123 Lovett Lilac and Lovett we do………
Fashion for the Floor
The latest clue to appear on Adam Carpets website and social media outlets has a different look altogether from the first.
Inspired by glitter and a real feminine influence, the thought behind FW124 Greystone Glitter is clear.
The new Fine Worcester colours will start to be rolled out across our stockists at the end of February.
Glitter, the inspiration behind FW124 Greystone Glitter
The second of Adam Carpets new Fine Worcester colours has been hinted at on our social media platforms.
FW125 Sinton Seashell is also the first to have a name to go with the image. Already Twitter and Facebook is buzzing with activity as retailers and consumers debate the new colours.
FW124 Sinton Seashell inspired by…..seashells
Adam Carpets are using the social media platforms of Twitter, Facebook and Pinterest to give clues to consumers and retailers about the highly anticipated Fine Worcester colours.
These ten new colours which represent the largest launch of new colours since the inception of the range 23 years ago is proving to be the talk of the industry.
The first ‘teaser’ was put out on Thursday 5th February, with one more each day following on.
The first image is below and you can follow the rest by clicking onto the appropriate icon on our home page.
The first of Adam Carpets online teasers
Adam Carpets are preparing for the biggest launch of new Fine Worcester Twist colours in recent memory.
This new launch will see ten stunning new colours start to hit the retail stands by the end of February and should be completed by the end of the Spring/start of the Summer.
The range of colours have been researched by in house designer Kelly Butler, who has looked at influences from fashion, media and global events, as well as interior trends.
“We are not looking for what is just selling today” said Eamonn Prescott, Sales Director of Adam Carpets. “These new colours are about, today, tomorrow and the future. The fact that we are putting in such a large number of new colours shows that we are investing for the long term growth of Adam Carpets.”
The new colours are hotly anticipated by the retail trade and Adam Carpets have started to put teasers onto social media to reflect the coming colours.
The first of Adam Carpets online teasers
Working with local retailer and contractor, George Donald of Fraserburgh and Peterhead, we were able to design and produce the carpet to the clients specifications and budget.
Using our unique Avant overtuft range we manufactured a carpet using the same high quality raw materials as a comparative woven product. By using a design with a random match we were also able to match the carpets side by side.
The industry leading House Beautiful Awards took place at the Science Museum in London on the 13th November.
This glittering ceremony included such ‘interiors’ celebrities such as Jane Asher, Nick Knowles, Tommy Walsh, Sophie Conran and Sebastian Conran in attendance.
We were shortlisted in the ‘Best Carpet’ category for our new Revelation range. It was a great evening and our thanks go to House Beautiful for their superb entertainment and hospitality.
