Adam Carpets have launched ‘Pure Brit!’. This exciting new twist range is made with undyed British Wool and has one of the smallest carbon footprints of any carpet on the market. With a pile weight of 40oz and a heavy domestic rating, this range is suitable for even the most demanding rooms in any home.
Key points:
- An 80/10/10 wool rich carpet made using undyed British Wool
- The wool has been sourced from British flocks raised by British farmers
- The wool has been sent to British spinners to be spun into yarn
- The yarn is then delivered to Adam Carpets, a long established British manufacturer
- The carpet is sent out to retailers and homes within the UK ensuring a low carbon footprint
Pure Brit! FAQ’s
We asked Eamonn Prescott, Sales Director at Adam Carpets, about the new range:
Q. Why 80/10/10 and not 100% wool?
A. Over many years and tests the 80/20 or 80/10/10 blend has proven to be the most robust and durable choice for yarn in a twist carpet. We wanted to ensure that our carpets are suitable for the areas that our customers will be installing them into.
Q. If the wool is undyed, where does the colour come from?
A. The colour comes from two parts. Firstly, the majority of the colour comes from the fleece which is determined by the breed. We are one of very few manufacturers who specify the breed of sheep that we want our wool to come from. Second, the coloured man made fibre is blended with the wool.
Q. Why use undyed wool?
A. Although many customers may prefer to have colour, there is no doubt that there is a growing trend towards undyed wool products, whether that is in carpets or indeed fabrics. The natural fleeces that we have selected have created a wonderful palette that we thinks suits the undyed trend right now.
