Adam Carpets are preparing for the biggest launch of new Fine Worcester Twist colours in recent memory.

This new launch will see ten stunning new colours start to hit the retail stands by the end of February and should be completed by the end of the Spring/start of the Summer.

The range of colours have been researched by in house designer Kelly Butler, who has looked at influences from fashion, media and global events, as well as interior trends.

“We are not looking for what is just selling today” said Eamonn Prescott, Sales Director of Adam Carpets. “These new colours are about, today, tomorrow and the future. The fact that we are putting in such a large number of new colours shows that we are investing for the long term growth of Adam Carpets.”

The new colours are hotly anticipated by the retail trade and Adam Carpets have started to put teasers onto social media to reflect the coming colours.

The first of Adam Carpets online teasers

The first of Adam Carpets online teasers



Pantone have announced that ‘Marsala’ (Pantone 18-1438) is their colour of the year for 2015.

The Pantone website describes the colour as follows:

“The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors.”

Expect to see the colour in many fabrics, fashions and accessories over the coming year.

marsala

 





Working with local retailer and contractor, George Donald of Fraserburgh and Peterhead, we were able to design and produce the carpet to the clients specifications and budget.

Using our unique Avant overtuft range we manufactured a carpet using the same high quality raw materials as a comparative woven product. By using a design with a random match we were also able to match the carpets side by side.

tufted duck web



The industry leading House Beautiful Awards took place at the Science Museum in London on the 13th November.

This glittering ceremony included such ‘interiors’ celebrities such as Jane Asher, Nick Knowles, Tommy Walsh, Sophie Conran and Sebastian Conran in attendance.

We were shortlisted in the ‘Best Carpet’ category for our new Revelation range. It was a great evening and our thanks go to House Beautiful for their superb entertainment and hospitality.

2014 ShortlistHB Awards 2014

 

 



Adam Carpets have expanded its portfolio of lifestyle magazine advertising by appearing in the acclaimed Essex Life.

Teaming up with a number of our local accounts, the advert appeared in the October and November issues.

“It’s important for us to work at a local level for our customers.” said Eamonn Prescott. “The thing they most ask for is more people in their shops. By advertising locally with links to them, we are encouraging high end shoppers to frequent their stores looking for our products.”

K9583_Adam Carpets_Dolce-Vita-full page ad-essex-life



Adam Carpets have confirmed that they will be attending the Flooring Show in Harrogate next year. The event which is held in late September at the Conference Centre is the only flooring trade show open to all retailers. This year saw Adam Carpets return after an absence of fifteen years.

“We felt like it was the right time to go back this year and the reaction we had at the show meant that returning next year was highly likely. We have gone back and looked over the leads we turned up and the retailers we spoke to and decided that we would exhibit again in 2015″ said Eamonn Prescott, Sales Director.

Adam Carpets stand at this years show was one of the highlights of the Wool Trends Hub, which was created by the Campaign For Wool. The stand featured on influential Interior Design bloggers, Scarlet Opus, top ten highlights of the show.

stand 1

 



Adam Carpets have completed the installation of two new boilers at their on-site dyehouse in Kidderminster.

This major long term investment has included extensions to the boiler house buidlings and the erection of two new chimneys.

“The old boiler, though fully capable, was coming to the end of its life span” said Managing Director, Chris Adam. “The opportunity to secure the long term future of dyeing our own plain colours by purchasing these new boilers was too good to turn down.”

“By using two smaller boilers, rather than one large one, with one leading and one lagging”, explained Chris, “Adam Carpets will cut its energy usage and increase our efficiency making the process greener at the same time.”

 

8_boilers_in_boilerhouse



Revelation has appeared in the Christmas issue of Irelands best selling lifestyle magazine ‘Ireland’s Homes Interiors & Living’.

In an article about hall, stairs and landings, Revelation was selected for its unique coordinating package of plains, heathers, stripes and tonals.

As you can see from the image below, Revelation can make quite a statement to anyone visiting your home.

 

Revelation plain and stripe retouched_RGB A4



It may surprise some that Fine Worcester Twist, arguably the best wool twist on the market, is not just used in domestic installations. It actually achieves heavy commercial rating as well.

It was recently used in a commercial installation in Birmingham and as you can see from the images, it looks absolutely stunning. Both Fine Worcester Twist and Castlemead Twist are often used in boardrooms and high end offices across the country.

Please contact Tony Cook or our sales department for more information.

FW stairs 1Fw stairs 2Fw stairs 3