Adam Carpets were delighted to be part of the centrepiece of this years Campaign for Wool ‘Wool Week’ celebrations. A house in the De Beauvoir area of London has been chosen to host a Wool Bed and Breakfast. The whole house has been transformed by renowned designer, Karina Garrick.

Here is the official press release by the Campaign for Wool:

To mark the #WoolWeek celebrations, The Campaign for Wool will be opening the doors to the first ever ‘Wool BnB’, where everything inside, from carpets to cardigans will be made of wool.

The BnB, located in Islington, London, will be welcoming guests to a cosy living room and snug entirely decorated with wool products.

A double bedroom will be fully equipped with luxury wool filled mattresses, pillows, duvets, cosy blankets and nightwear, bringing to the forefront the benefits of wool in aiding a good night’s sleep.

The woolly Study will immerse guests in a wealth of wool knowledge through a floor to ceiling World Wool Map whilst the craft room will give guests a first-hand experience in the joy of making with real sheep’s wool through workshops where you can learn how to knit, weave and create items for the home using this versatile fibre. Not forgetting a sheep’s natural environment, the Wool BnB’s very own Shepherds’ Hut – located in the garden where guests can sit and enjoy getting back to nature.

The Campaign for Wool brand partners will kit out the whole house including a wool-kin wardrobe showcasing iconic wool pieces from prestigious brands across luxury, fashion, interiors and craft. Under one roof, The Campaign for Wool will demonstrate how living with wool can be beneficial from head to toe, ceiling to floor and everything in between.

The ‘Wool BnB: Living with wool’, will launch officially for ‘Wool Week’, during which media and public are invited to visit the BnB to learn more about wool as a fibre and take part in workshop evenings, interactive talks, film screenings and a wool styling session by Karina Garrick who has directed, curated and styled the project. Woolly overnight stays will be available exclusively following Wool Week and we’ll be offering a once in a lifetime opportunity to experience living with wool first hand.

Here are some of the images we took on the preview evening on the 11th October.

Wool BnB

Wool BnB

Our Pure Brit! carpet, part of the master bedroom

Our Pure Brit! carpet, part of the master bedroom

More Pure Brit on the lower stairs

More Pure Brit on the lower stairs

and ewe too xx

and ewe too xx



Care and maintenance of carpets: The good, the bad and the ridiculously easy

Time and time again, customers approach me with the same question; ‘Are carpets really that difficult to keep clean?’ I’ve stopped trying to convince them with a rehearsed sales pitch, and have instead resorted to showing them pictures of my home. Despite the fact that I have 3 dogs and 4 young children running around, almost every room in the house is carpeted (and nowhere is ‘out of bounds’). Stranger still, the carpets are cream, and there are no stains or noticeable marks on them. Usually these pictures are enough to convince my customers that keeping carpets clean is a doddle, and that they have nothing to be scared of.

With so many different products and tools readily available for carpets, you no longer require professional assistance to keep your carpet safe from stains – if you act quickly. Even if you don’t have the latest gadgets at your disposal, most accidents can be dealt with using a cloth, warm water and a steady hand.

However, I won’t pretend that carpets will suit every household. If you like to practice weightlifting or fire breathing in your front room, then I’d suggest you look elsewhere. But for most of us, carpets are a perfectly suitable and surprisingly versatile flooring choice that can be cleaned and maintained very easily. I’ve outlined a few tips that homeowners can use to keep their carpet looking great, which you can read through below:

Product recommendations

Before you head to the shops and start filling your basket with every carpet cleaning product you find, you need to make sure that the products you’re choosing are actually suitable for the type of carpet that you have. For example, wool carpets will react completely differently to certain cleaning products compared to how synthetic fibre carpets will react. Choosing the wrong product won’t just mean it’ll be ineffective, it could actually end up damaging your carpet. But for the most part, it’s fairly straightforward to choose the correct products – just read the labels carefully.

Carpet shampoo is a must for anyone who wants to keep their carpet clean, but again you’ll need to ensure that you’re choosing the right type of shampoo for your carpet. As well as shampoo, grease remover is also a useful product to keep handy for removing spot stains, and is safe to use on most carpets.

Dealing with different types of stains

Although there are countless ways that your carpet could become stained, most of these stains can be handled with similar products and methods. In many cases, partially soaking a cloth in warm water and gently dabbing the affected area is the most effective method, but stubborn stains may require special products like shampoo or stain remover. However, regardless of what type of stain you’re dealing with, there are a few tips that can be applied in any scenario.

Firstly, always ensure that you avoid making the stain too wet. Many people think that this would make the stain easier to remove, but instead it simply gives the stain more chance to spread across the carpet. Another point to keep in mind is that you should dab the stain instead of rubbing it. Gentle dabbing is still effective, and won’t run the risk of spreading the stain further across the carpet or even possibly causing visible damage.

If you’ve dabbed the stain for a while and it’s still slightly visible, it’s fine to gently brush the stain in the direction of the pile, starting from the edges and brushing towards the centre. Personally, I use a toothbrush for this. Coffee, wine, juice and even urine can all be handled with a touch of diluted carpet shampoo and a good technique (and a good toothbrush!).

Important Points

We’ve ran through our best tips for keeping your carpets clean, but we’ll highlight the most important points here:

Avoid rubbing and making the carpet overly wet when cleaning. Many people seem to think that the harder you scrub, the easier the stain will be to remove, but this couldn’t be further from the truth.

When gently brushing the remaining traces of the stain, always work from the edges of the stain towards the middle. This will help you to avoid spreading the stain further across the carpet.

Once the spill/stain has been dealt with, try to dry the area as quickly as you can. You could use paper towels for this purpose, or even a hairdryer if you’re feeling impatient (however avoid overheating the carpet as it could cause damage).

If you’ve followed all of our advice above and the stain/spillage is still clearly visible, contact professional cleaners immediately.

For more information about dealing with common types of spills and stains, take a look at our free carpet cleaning guide on our carpets page( http://allfloorsglasgow.co.uk/our-carpets/)

Hopefully this guide has helped to clear up some of the misconceptions surrounding the cleaning and maintenance of carpets. Don’t be afraid to have this incredibly versatile and attractive flooring option in your home!

Max Robinson works for Allfloors Glasgow (http://allfloorsglasgow.co.uk/our-carpets/), a carpet and flooring company based in Glasgow.



An Interview with Eamonn Prescott and Kelly Butler

Over recent newsletters we have recounted how the range came about, how it was launched and how the colour bank escalated over a short period of time. In this issue we focus on the latest colours to be introduced to the range and how the marketing campaign ‘Hugo & Ella’ was invented by Sales Director, Eamonn Prescott and Design Manager, Kelly Butler.

Q: What sort of research went into the ten new colours introduced in February 2015?

KB: “From the start of the research to the launch took around 18 months. We visited numerous shows including Domotex, Decorex, London Design Week, to name but a few. We also looked at forecasts for upcoming trends. Initially we probably chose around 60 to 70 colours, so almost another full set of Fine Worcester!”

Q: How did you finally decide on the 10 colours and when did ‘Hugo & Ella’ become the theme?

KB: “There was a team of three, myself, Eamonn and Chris Adam, who through a series of meetings whittled the colours down to around 25 that we really liked. The colours were then taken to the Harrogate show, where we took opinions from some of our retailers. It was around October 2014, that we decided on the ten colours.”

EP: “Once we had the 10 colours, it was very clear that there was a natural split, with five being masculine and five feminine. It was at that point that Kelly and I started talking about the possibility of also a dual launch. We thought the colours should be presented separately.”

Q: Where did the names ‘Hugo & Ella’ come from?

EP: “Once we had decided on the masculine/feminine themes, we realised that we would have to find better names for the presentation. So, I started work on names that would suit. We wanted not to common names, but ones that would also work together and not seem too odd ball. I remember a really long list that included ‘Pippa & Theo’, ‘Flo & Bertie’ and ‘Tilly & Alfie’. In the end ‘Hugo & Ella’ just worked.

Q: What was the reaction of the retailers?

EP: “I had to get it past the Reps first! It wasn’t too bad. We had done A4 handouts and given the characters back stories as well. We had a presentation board and highlighted the colours through social media, as well as print media. Some retailers struggled with the concept, but most were happy to see something different.”

Q: The colours have been very successful. What was your reaction when Pantone announced their colours of the year, which were pretty much ‘Hugo & Ella’?

KB: “I’m really pleased that the colours have done so well. Putting two Blues and two Pinks into a market dominated by Grey is also a little risky, but we were really confident that Blue was going to be a big colour and so it has proved.”

EP: “When the news broke about the Pantone colours, I did have a little smile on my face. Fine Worcester has always been about the quality and especially the colours. Retailers rely on manufacturers to get the colours right and I think with Fine Worcester and Adam Carpets they can always be sure of that.”

Our thanks to Eamonn and Kelly for their time. It has been an amazing few months interviewing the people, past and present, that have worked so hard to keep this fantastic range at the forefront of wool twist carpets. My thanks to all involved and we look forward to the next 25 years.

Hugo

Hugo

Ella in Pink

Ella in Pink



We have been asked a lot lately about moth proofing and moth resistance and whether our carpets have been treated. This is particularly significant for retailers in the South who are coming up against an above average summer for moth infestations.

All of our plain coloured carpets will be treated against moths and other insects. This includes pattern ranges such as Inspirations and Boulevard. Any carpet that has a heather or berber ground is not certain to have been treated. This is because all of our plain background carpets are dyed by us here in Kidderminster, so we know for certain that the treatment has been applied. Heather and berbers are bought in direct from the spinners already blended.

Ranges such as Fine Worcester, La Dolce Vita and Catherine that are completely plain coloured, have all colours treated.

Please note however, that this treatment is applied to deter the moth or insect from digesting the yarn. It is effective if the moth or insect ingests any part of the fibre, it will not prevent moth infestation or kill moths or insects which do not ingest the fibre.

adam_moth-proof_icon

adam_dust-mite_icon



Adam Carpets has continued its investment programme by adding another bespoke delivery vehicle to its fleet.

This new vehicle has been designed to Adam Carpets specifications and is capable of carrying 5m wide cuts and rolls. The new vehicle will cover deliveries to North Wales and The Wirral, West Midlands, parts of South Wales and into Leicestershire and Nottinghamshire on occasions.

van-6



Adam Carpets were delighted to welcome staff from Hart Carpets of Hartley Wintney and E C Holywell, Owestry on our latest factory tour. The tour includes a full overview of all our production processes starting with scouring the yarn, dyeing in our on site dye house, colour matching, winding, beaming, tufting and backing line.

The feedback as usual from those on the tour was great.

If you think that you would be interested to come along and see what makes an Adam Carpet better than others, then please contact your local Area Representative. Tours will be available throughout the Autumn.

hart



Our thanks to Chappell Carpets of Bradford for this wonderful window display that they have created. The use of Marquette Plaid on the stair unit is inspired and a great way to show what visual impact it makes.

If you would like us to supply you with ideas, materials or general information about our window displays then please contact your local Area Representative who will be happy to discuss any options with you.

chappells-1

chappells-2



Our thanks to Norman T Craig Furnishers of Haddington, East Lothian, for these fantastic installation images of our Castlemead Twist CD20 Baltic Sea. The carpet has been whipped on both sides and held in place with some gorgeous stair rods from stairrods UK.

If you have any images that you would like shared on social media or in this newsletter, please send them to info@adamcarpets.com with ‘images for newsletter’ in the subject line.

nt-craig-3

nt-craig-1



Tony Hardwick (former Sales Director) and Hilary Terry (former Designer) were very much involved in the expansion of Fine Worcester Twist during the years 2000-2008. Tony had joined Adam Carpets in 1995 from Georgian Carpets. He was due to take over from long standing Sales Director, Jim Bennett, who would take up a consultant style role in 1997. Hilary Terry started with Adam Carpets in 1983, following Jim Bennett from Quayles. They both remained with the company until their retirements in 2010 and 2014 respectively.

Q. Tony, you arrived at Adam Carpets in 1995, what were your initial thoughts of Fine Worcester Twist and when did you decide that the range needed more colours?

TH: I knew the reputation that Fine Worcester had developed for its quality. I came from Georgian where we had an awful lot of colours that we made to order. Given that Adam Carpets also had their own dye house, Jim and I felt that more colours was the obvious way to go. We introduced four in 1997 and it snowballed from there.

Q. By 1998, the range had double in size to 40. How much pressure did that put on stocks?

TH: I remember David Adam and I discussing the stock situation and at that time when we launched the new colours we kept 5m wide carpet in stock and made the 4m as orders came in. That doesn’t sound ideal, but the fact was we could turn the stock around very quickly.

Q. The new millennium came and another 12 colours were introduced. By now the range was at 47, was there an optimum number of colours you were working to?

TH: No, not really. We were actually being slowed down by the sizes of the tombola drums available! Initially Fine Worcester was on a single drum, every time we introduced new colours, new drums had to go with them. When we hit 50 colours, that was when we introduced the side stickers with the numbers.

Q. The range finally finished at 65 in 2002. That meant 45 colours had been added in just six years. What made the range stop at 65?

TH: That’s back to the drums again. The drum size was now so big, it was impractical for it to go any bigger. By now though the colourbank was so good, it really didn’t need any more additions in terms of numbers.

Q. The range grew so quickly, how were the new colours decided upon?

Hilary: Initially it would be Jim and I, latterly Tony also played a major role. I remember samples, trials, colours right across the showroom. We rejected far more than we ever put in.

Q. Some of the colours from the early 2000’s were very bright or stark. This was at a time when naturals were popular. What was the thinking behind these colours?

Hilary: Fine Worcester and Adam Carpets have never followed others. We always developed our own colours based on our research. We knew some of the colours such as Aubergine, would be short-term. We also thought that they would ‘liven up’ the range. That always worked as those were the colours retailers talked about.

Q. Could you sum up your thoughts about Fine Worcester Twist and its 25 years?

TH: I think its strength, other than colour, is that it doesn’t look like a twist. The yarn is so fine it has an almost velvet finish. That alone stands it out from the crowd.

Hilary: Fine Worcester was so easy to colour because of the quality of the yarn. It just takes any colour so well. It’s brilliant that it has been around for 25 years. It will go on for a lot longer yet.

Our thanks to Tony and Hilary for their time and insight into Fine Worcester. Next month we will have part 1 of a two part interview with current Sales Director, Eamonn Prescott, and current Designer, Kelly Butler and the research behind the latest ten colours and the hugely successful ‘Hugo & Ella’ marketing campaign.

Hilary Terry, the designer behind the most famous colourbank in the carpet industry. Pictured here with Tony Hardwick and Jim Bennett, both former Sales Directors at Jim's retirement dinner.

Hilary Terry, the designer behind the most famous colourbank in the carpet industry. Pictured here with Tony Hardwick and Jim Bennett, both former Sales Directors at Jim’s retirement dinner.



Our recent appearance at The Buying Group Show saw us unveil a large pop-up display all about Fine Worcester. One of the facts that was there was that the largest single installation of Fine Worcester Twist took place in 2006, when 2,996 sq/m was installed into the new Swedish Parliament building in Stockholm.

Some of you asked whether we had any images of the carpet in situ. We are happy to oblige.

Swdeish Parliament 2