A big thank you once again to Barnes Flooring of Bishops Stortford, who produced that wonderful sailing ship not so long ago, who have now arranged this stunning autumn display using pieces of Adam Carpets and other manufacturers too.
Doing window displays gets customers to notice your shop. If we can help in any way, please contact your Rep to discuss what options we can do for you.
At Adam Carpets we are always looking at ways to provide added value to our brand and our ranges. This year has seen us launch our unique Mood Board POS which has become very popular. We were asked to participate in ‘The Flooring Store of the Future Consumer’ at the Harrogate Show. For this we included fabrics and paints on the boards.
Since Harrogate, we have been busy visiting shows like Decorex and London Design Week, as well as talking to more paint and fabric companies. One message is becoming clearer, Blue is going to be a massive colour in 2016. As one senior executive said to us ‘Blue is the new Grey’.
At Adam Carpets we have over 20 different Blues in our ranges and that’s before you count aqua, stripes or turquoise.
We have added a new Pinterest board highlighting some of our Blues along with design ideas, it is called ‘Beautiful Blues’
https://uk.pinterest.com/adamcarpets/beautiful-blues/
Inspirations Decor Royal
Leading trade publication ‘The Stocklists’ has once again chosen an Adam Carpets image to be one of its ‘Hot Shots’ for 2015. As the title suggests, these are a selection of the best images of carpets that have been captured throughout 2015.
The image that was selected by the editorial team was from the ‘Hugo’ collection of our Fine Worcester Twist range. FW117 Belbroughton Blue has already become a firm favourite and looking at the image you can see why.
FW117 Belbroughton Blue
Pantone Colour of the year 2016
Adam Carpets has always prided itself on being ahead of the game when it comes to launching new colours. Earlier this year we launched ten new colours into our iconic Fine Worcester Twist range. These ten colours included some popular Greys, but also some Blues and Pinks. The collection was titled ‘Hugo and Ella’ and was meant to reflect the masculine and feminine personalities and interiors trends that we saw developing.
It was therefore fantastic to see colour experts and trend predictors ‘Pantone’ launching their new colours for 2016, with just a hint of ‘Hugo and Ella’ about them. This is the first time that Pantone has announced two colours of the year, once again reflecting the ‘his and hers’ that we demonstrated with ‘Hugo and Ella’.
Check out our brand new ‘Beautiful Blues’ board on our Pinterest page.
https://uk.pinterest.com/adamcarpets/beautiful-blues/
Adam Carpets have launched ‘Pure Brit!’. This exciting new twist range is made with undyed British Wool and has one of the smallest carbon footprints of any carpet on the market. With a pile weight of 40oz and a heavy domestic rating, this range is suitable for even the most demanding rooms in any home.
Key points:
Pure Brit! FAQ’s
We asked Eamonn Prescott, Sales Director at Adam Carpets, about the new range:
Q. Why 80/10/10 and not 100% wool?
A. Over many years and tests the 80/20 or 80/10/10 blend has proven to be the most robust and durable choice for yarn in a twist carpet. We wanted to ensure that our carpets are suitable for the areas that our customers will be installing them into.
Q. If the wool is undyed, where does the colour come from?
A. The colour comes from two parts. Firstly, the majority of the colour comes from the fleece which is determined by the breed. We are one of very few manufacturers who specify the breed of sheep that we want our wool to come from. Second, the coloured man made fibre is blended with the wool.
Q. Why use undyed wool?
A. Although many customers may prefer to have colour, there is no doubt that there is a growing trend towards undyed wool products, whether that is in carpets or indeed fabrics. The natural fleeces that we have selected have created a wonderful palette that we thinks suits the undyed trend right now.
Adam Carpets have continued their long term programme of investment by installing an extra beaming machine into our factory in Kidderminster. This machine will increase efficiency in the department and reduce lead times for our customers.
This new machine was brought in from specialists in the USA and will be ready to run in time for the traditionally busy Autumn period. The new machine represents the latest investment by the company which has seen new dye house boilers, upgrades to tufting machines and improvements to the backing line and shearers over the last twelve months.
Adam Carpets are stocked and ready for the Autumn period. We have invested heavily over the last couple of months to ensure that our stocks are over 10% higher than they were at this time last year.
Remember Adam Carpets makes all of its own carpets and does not make carpets for any other carpet company. Our machines are committed to our products throughout the Autumn.
We also have our on site dye house ready to dye plain yarn at a moments notice. All of our plain carpets are dyed in house ensuring the high quality and consistency that we have become famous for.
It is always nice to know your efforts and hard work are appreciated. A lot of hard work and thought went into our display at Harrogate and it was a bit of a gamble to leave our tombolas and wall units at home. We wanted to get across a message of what Adam Carpets stands for: colour, quality and style.
This review from Scarlet Opus showed we struck the right note:
“This company demonstrated wonderful inspirational ways of marketing and retailing their product in line with current trends. They featured a giant pin board on their booth which included fabric samples, interior product images and colour swatches to inspire end consumers whilst in store when choosing carpet for their homes. It was refreshing to see a carpet manufacturer including other interior design elements in the presentation of their product. Adam Carpets also created Trend Mood Boards with detachable carpet samples so that customers can play and rearrange the samples to suit their individual preferences – excellent interactive sales tools! These were also displayed in our ‘Flooring Shop of the Future’.”
Design bloggers Scarlet Opus loved our Free Spirit mood board
with paint and fabric options
Adam Carpets and our Mood Board POS became the star attraction at the concept ‘Flooring Store of the Future Consumer’ at Harrogate this year.
The concept store was put together by Interior Design Specialists, Scarlet Opus, after feedback from consumers, retailers and manufacturers.
We were delighted to be asked to be involved and submitted our Mood Board stand along with separate mood boards that also included paint chips and fabrics which could be removed and replaced with others using Velcro. This pro active approach was welcomed by Scarlet Opus.
The concept store included hard floors, vinyls, underlays and even a high street window.
The concept certainly created talking points and no doubt some retailers were able to take away new ideas for their stores.
