Category Archives: Adam Blog

Leading trade publication ‘The Stocklists’ has once again chosen an Adam Carpets image to be one of its ‘Hot Shots’ for 2015. As the title suggests, these are a selection of the best images of carpets that have been captured throughout 2015.

The image that was selected by the editorial team was from the ‘Hugo’ collection of our Fine Worcester Twist range. FW117 Belbroughton Blue has already become a firm favourite and looking at the image you can see why.

FW117 Belbroughton Blue

Pantone Colour of the year 2016

Adam Carpets has always prided itself on being ahead of the game when it comes to launching new colours. Earlier this year we launched ten new colours into our iconic Fine Worcester Twist range. These ten colours included some popular Greys, but also some Blues and Pinks. The collection was titled ‘Hugo and Ella’ and was meant to reflect the masculine and feminine personalities and interiors trends that we saw developing.

It was therefore fantastic to see colour experts and trend predictors ‘Pantone’ launching their new colours for 2016, with just a hint of ‘Hugo and Ella’ about them. This is the first time that Pantone has announced two colours of the year, once again reflecting the ‘his and hers’ that we demonstrated with ‘Hugo and Ella’.

Adam Carpets have continued their long term programme of investment by installing an extra beaming machine into our factory in Kidderminster. This machine will increase efficiency in the department and reduce lead times for our customers.

This new machine was brought in from specialists in the USA and will be ready to run in time for the traditionally busy Autumn period. The new machine represents the latest investment by the company which has seen new dye house boilers, upgrades to tufting machines and improvements to the backing line and shearers over the last twelve months.

Adam Carpets are stocked and ready for the Autumn period. We have invested heavily over the last couple of months to ensure that our stocks are over 10% higher than they were at this time last year.

Remember Adam Carpets makes all of its own carpets and does not make carpets for any other carpet company. Our machines are committed to our products throughout the Autumn.

We also have our on site dye house ready to dye plain yarn at a moments notice. All of our plain carpets are dyed in house ensuring the high quality and consistency that we have become famous for.

It is always nice to know your efforts and hard work are appreciated. A lot of hard work and thought went into our display at Harrogate and it was a bit of a gamble to leave our tombolas and wall units at home. We wanted to get across a message of what Adam Carpets stands for: colour, quality and style.

This review from Scarlet Opus showed we struck the right note:

“This company demonstrated wonderful inspirational ways of marketing and retailing their product in line with current trends. They featured a giant pin board on their booth which included fabric samples, interior product images and colour swatches to inspire end consumers whilst in store when choosing carpet for their homes. It was refreshing to see a carpet manufacturer including other interior design elements in the presentation of their product. Adam Carpets also created Trend Mood Boards with detachable carpet samples so that customers can play and rearrange the samples to suit  their individual preferences – excellent interactive sales tools! These were also displayed in our ‘Flooring Shop of the Future’.”

Design bloggers Scarlet Opus loved our Free Spirit mood board
with paint and fabric options

Adam Carpets and our Mood Board POS became the star attraction at the concept ‘Flooring Store of the Future Consumer’ at Harrogate this year.

The concept store was put together by Interior Design Specialists, Scarlet Opus, after feedback from consumers, retailers and manufacturers.

We were delighted to be asked to be involved and submitted our Mood Board stand along with separate mood boards that also included paint chips and fabrics which could be removed and replaced with others using Velcro. This pro active approach was welcomed by Scarlet Opus.

The concept store included hard floors, vinyls, underlays and even a high street window.

The concept certainly created talking points and no doubt some retailers were able to take away new ideas for their stores.

Adam Carpets had a very successful time at ‘The Flooring Show’ in Harrogate. Our stand was very well received with the stunning ‘Union Flag’ the centrepiece and main talking point.

The flag was put together by three of our employees (Tony Cook, Lee Harrison and Simon Collins). It was to done to highlight the launch of our new undyed wool twist range Pure Brit!

We used three of the Pure Brit! colours to make the flag which was pieced and seamed at our factory before being brought up to Harrogate and fitted onto the stand.

The stand was purposely made without tombolas as we looked to engage retailers with our mood board display and design boards. The main design board at the rear of the stand was used to show how we developed the new Fine Worcester colours for our ‘Hugo & Ella’ collection.

We invited retailers to give us their views on the board and what trends, colours they would like to see next or what they are seeing now. We pinned that information and feedback onto our board. Thanks to all who took part.

Our mood board units were once again very popular and we once again sold out the allocation over the first two days. Retailers were particularly interested in how we would take the concept forward and were delighted to see that we had already designed the next two boards ready for the Spring/Summer 16.

Entitled ‘Brit Pop’ and ‘Free Spirit’, they won the approval of the vast majority of retailers who visited the stand.