Adam Carpets have launched a new in store poster aimed at showing consumers that wool matters. Faced with an ever increasing selection of man-made fibres, this poster shows that not only do we use the finest wool based yarns, but that they make a big difference to the carpet.
Historically Brits have preferred the feel, quality and durability of wool carpets over man-made. More recently with the financial crisis hitting the pockets of many, consumers have gravitated downwards towards cheaper wool or man-made products. These new posters show the benefits of the finest wools along with some features on what makes an Adam Carpet better.