Monthly Archives: July 2015

‘Adam Carpets’ are undergoing an exciting evolution into one of the most fashionable brands in the business – and doing so with considerable character and flair’

No these are not our words, but those of ‘The Stocklists’ editorial team during their recent review of the ‘National Buying Group Flooring Show’ held at Solihull.

The magazine devoted a whole page to the review of our stand which included ‘Hugo & Ella’ and our Mood Board POS.

In the feature entitled ‘In the mood for imagination’, they write about how Adam Carpets is a brand with ‘an aspirational feel’ and ‘fashion led’

Commenting on this article and the articles above, Sales & Marketing Director, Eamonn Prescott: “It is great to get this amount of positive feedback from not just the carpet trade, but the interiors market in general. We believe in the quality and style of our products and want to display them in the most fashionable and inventive way we can to entice consumers into our retailer accounts.”

Our new Mood Board POS has caught the imagination of leading marketing company Bancmarketing. Using their column the trade press they praised the new Mood Board units as an ‘industry first’.

The column called ‘Marketing Insights’ is used to help retailer develop their marketing campaigns and give advice on what options are open to retailers looking to grow their businesses.

The column featured one of our four new themed boards, ‘Nordic’ (see above). This board represents a ‘simple clean style with fresh crisp colour’

The Mood Board POS has already proved extremely popular. The first batch of stands sold out on day one of the Buying Group National Floor Show and the second sold within a week of being shown by our Reps. More stands will be on order in time for the Autumn.

Our new marketing campaign ‘Hugo & Ella’ gained national media recognition this week, when the ‘Campaign for Wool’ used its column in ‘The Stocklists’ magazine to praise both Fine Worcester Twist and the ‘Hugo & Ella’ marketing element.

The column entitled ‘Focal Wool Point’ described Fine Worcester Twist as a ‘seriously good wool twist carpet’. It also commented that ‘it has gained a reputation for quality, style and colour’.

Their comments on ‘Hugo & Ella’ were also great to read:

“There is something very clever about calling a carpet collection after two people…by virtue of their names they have already stepped off the page and are two characters we can identify with.”

“We think that this is a very clever marketing approach..”

“Well done Adam Carpets! This is very impressive indeed!”

We thank the column for its kind comments.

‘The Stocklists’ is the most widely read magazine in the trade and has national coverage.

Adam Carpets are delighted to have been chosen by influential interior design bloggers, Scarlet Opus, to participate in an exciting new project for The Flooring Show at Harrogate this year.

Scarlet Opus will be creating a ‘Flooring Shop of the Future’ which is intended to give retailers an insight into how they could be redesigning their stores to match the shopping experience consumers are looking for from the interiors sector.

Adam Carpets were asked to be involved after our mood boards caught the interest of Scarlet Opus and the majority of the trade at last years show. They particularly liked the idea that we think different in terms of the way carpet could be displayed.

Adam are also the only carpet manufacturer to be involved. Also participating are British Ceramic Tile, Interflor and Interface.

The ‘Flooring Shop of the Future’ will be located in Hall C, along with the Wool Trends Hub and Adam Carpets own stand.