Author Archives: chris

Our new marketing campaign ‘Hugo & Ella’ gained national media recognition this week, when the ‘Campaign for Wool’ used its column in ‘The Stocklists’ magazine to praise both Fine Worcester Twist and the ‘Hugo & Ella’ marketing element.

The column entitled ‘Focal Wool Point’ described Fine Worcester Twist as a ‘seriously good wool twist carpet’. It also commented that ‘it has gained a reputation for quality, style and colour’.

Their comments on ‘Hugo & Ella’ were also great to read:

“There is something very clever about calling a carpet collection after two people…by virtue of their names they have already stepped off the page and are two characters we can identify with.”

“We think that this is a very clever marketing approach..”

“Well done Adam Carpets! This is very impressive indeed!”

We thank the column for its kind comments.

‘The Stocklists’ is the most widely read magazine in the trade and has national coverage.

Adam Carpets are delighted to have been chosen by influential interior design bloggers, Scarlet Opus, to participate in an exciting new project for The Flooring Show at Harrogate this year.

Scarlet Opus will be creating a ‘Flooring Shop of the Future’ which is intended to give retailers an insight into how they could be redesigning their stores to match the shopping experience consumers are looking for from the interiors sector.

Adam Carpets were asked to be involved after our mood boards caught the interest of Scarlet Opus and the majority of the trade at last years show. They particularly liked the idea that we think different in terms of the way carpet could be displayed.

Adam are also the only carpet manufacturer to be involved. Also participating are British Ceramic Tile, Interflor and Interface.

The ‘Flooring Shop of the Future’ will be located in Hall C, along with the Wool Trends Hub and Adam Carpets own stand.

Adam Carpets Mood Board POS made its long awaited debut at the Buying Group National Floor Show in Solihull.

The stand has been eagerly anticipated since the prototype was first shown at the Flooring Show in Harrogate last September.

The wait was worth it though as it proved an undoubted success.

Eamonn Prescott, Sales and Marketing Director, explained “We initially made twenty stands to test the water. Although interest was high at Harrogate, the cost of the unit isn’t cheap as we made sure we made it using the best materials we could. We wanted it to be an upmarket unit. I think we underestimated it a bit though, as the twenty stands sold out on the first day. A second order has already been placed.”

The stands were particularly popular with stores that feature fabrics and interior design such as Sterling Furniture in Scotland and Arthur Llewellyn Jenkins in South Wales.

Adam Carpets were awarded 3rd place in the ‘Carpet Supplier of the Year’ category at the recent Buying Group National Floor Show held in Solihull.

The award was presented by Glenn Harding of the Flooring One buying group whose members vote over a number of categories such as quality, customer service and value for money.

It is the second year in a row that Adam Carpets have received the award for third place.

Eamonn Prescott, Sales and Marketing Director at Adam Carpets, said this “I am thrilled that the hard work of all the staff at Adam Carpets has been recognised by our customers. From the diligent workers in the factory, to the excellent sales office team and accounts department, they have all played a major role in securing third place in a competition of fifty or more suppliers.”