chris | Adam Carpets – COLOUR • QUALITY • STYLE

The Flooring Show at Harrogate 2017

Posted on October 9, 2017 by chris

The Flooring Show at Harrogate this year turned out to be one of the best in recent memory. To think that just five years ago the show was close to finishing, the turnaround by the organisers, manufacturers and retailers has been astounding.

This year our stand was constantly busy from first thing to late afternoon, even on the last day. We received numerous new enquiries along with visits to the stand by some of our long standing retailers. It was great to see all of you.

We were delighted with the feedback we received to our new ranges, Flare and Pure Brit Supreme. Our Little Greene boards also caused a stir and we could have placed them in at least 25 different stores. Our focus now with these is to see how we can make those boards more value for money and streamlined without losing the impact.

The stand featured two colours of Flare on the floor along with the remaining 8 in a bespoke library unit. A lot of customers liked the display and the range. The colours on the floor ‘Jellybean’ (Coral) and ‘Totally Teal’ (well….Teal) also received great feedback and the carpets did look amazing in such a large area.

The stand, as usual, also showed new, innovated ways of displaying carpets. Our simple ‘clipboard’ display was very popular, with many retailers taking photos and seeing how easy it was to put together. The whole display cost around £20, which is nothing considering the effect that was given.

To highlight the collaboration between Little Greene and Adam Carpets we produced two large boards which featured Castlemead Twist and Fine Worcester. Each carpet chip had three paint chips next to them which represented the coordinating colours.

These board may well have been the highlight of the stand. Many retailers found them fascinating and also many members of the trade from other companies.

We received so many great comments, a favourite of mine was from a person associated with the trade who said “I always look forward to what Adam Carpets have on their stand. One year it is mood boards point of sale, another year you had customers pin feedback to a giant fabric board, then a giant union jack on the floor, always something different.”

As a company we stand for innovation, as much as quality and colour. Think of Fine Worcester, Kasbah Twist, Natural Perceptions, our overtuft ranges. We are always looking to push boundaries in carpets. Some are successful and some are not, but that won’t stop us trying!

Fine Worcester Achieves Luxury Rating

Posted on September 1, 2017 by chris

Fine Worcester Twist has achieved a maximum LC5 score according to British Standards, which equates to a Luxury rating. It has also achieved a ‘5 crowns’ rating on European Standards, the maximum a carpet can achieve.

“We always knew that Fine Worcester Twist was a touch of class” said Eamonn Prescott, Sales Director at Adam Carpets. “This makes it official, Fine Worcester Twist is a luxury product.”

Fine Worcester Twist also achieved a Class 33 in commercial standards, giving it a ‘Heavy Commercial use’ rating.

“Too often you can see words such as Extra Heavy Domestic on the back of some samples” continued Eamonn, “However, a lot of the time they really don’t have anything to back that up in terms of testing. The tests and results that we put our carpets through will give confidence to our retailers about the ratings that we use.”

The Flooring Show at Harrogate 2017 Preview

Posted on September 1, 2017 by chris

Adam Carpets will be launching two new ranges at this years Flooring Show in Harrogate. First up is Pure Brit Supreme. Following on from the successful launch of Pure Brit last year, we have decided to extend the offer with a new 55oz Wool Saxony/Twist in the same colours as the original Pure Brit.

Although still a twist, the yarn has been produced with less twist than the 40oz Pure Brit. This gives the carpet a fuller, denser, softer pile. The carpet though retains the characteristics of a twist pile carpet, that of appearance retention and durability.

The range also retains the green credentials of using undyed wool and a commitment to using British Farmers, British Spinners and of course us as a British Manufacturer.

The initial samples will start to be installed in retailers from the start of September.

We are also launching Flare at the show. This exciting new range is a ‘zig-zag’ design running down the carpet in ten stunning new colours. The range will be made using high quality 80/20 wool nylon, 2-ply yarn and will be available 4m wide.

The Flooring Show will also see more information on the collaboration between Adam Carpets and The Little Greene Paint Company. The stand will feature a display with the full 125 colours of Fine Worcester Twist and Castlemead Twist and the 375 paint colours that Little Greene have coordinated with them!

This colourful display is sure to be create an impression at the show, which may or may not be dominated by greys and beiges?!

Pure Brit Supreme – 55oz of Wool Luxury

New Display Takes Centre Stage at Fenwicks

Posted on September 1, 2017 by chris

Adam Carpets new wall units have become the focal point in the new revamped carpet department at Fenwicks of Newcastle. When this prestigious department store sought to modernise its flooring section, one of the first companies they approached was Adam Carpets.

We supplied ten of our updated units along with the first eight of our brand newly designed lecterns. These wall units and lecterns will both be on show at The Flooring Show in Harrogate.

Fenwicks is located on Northumberland Street in Newcastle and it is the busiest street outside of Oxford Street in London in terms of footfall. It is also the most expensive place to rent retail space outside of the capital in the UK.

Wall units included Fine Worcester, Castlemead Twist and Catherine

New Lecterns at Fenwicks, Newcastle

Installations of the Month

Posted on September 1, 2017 by chris

Thanks to Carpet Studio of Glasgow and James Barclay of Perth for these two installations. Both absolutely gorgeous. The first is our Florentine Valiano by Carpet Studio, followed by Castlemead Velvet Stripe from James Barclay.

Stunning install of Florentine Valiano

Castlemead Velvet Stripe looking great on these stairs!

Adam Carpets Latest Platinum Certificate

Posted on September 1, 2017 by chris

Adam Carpets continue their support of British Farmers with our latest Platinum certificate highlighting the 100% British Wool that we are putting into our Platinum ranges.

We would also draw your attention the words underneath ‘this delivery contains 100% British Fleece & Lambs Wool’ – NO FAULT WOOL INCLUDED

By showing our commitment to the Platinum process, we are continuing our commitment to you to use the very best raw materials in our carpets.

We want our retailers and their customers to have every confidence in our carpets.

100% British Wool Guaranteed. No Fault Wool Included

Adam Carpets Ups the Quality on Wool Sourcing

Posted on June 13, 2017 by chris

Adam Carpets have once again raised the bar in terms of the wool we are putting into our carpets. We are pleased to say that we are one of only two companies in the UK that are specifying the breeds of sheep that we are willing to take our wool from. This is important as we can offer our customers confidence that we are not diluting our quality in any way with inferior wools.

Further more we are also now specifying which coast we wish to take the wool from those breeds from. 2015/2016 had a very wet Winter on the west coast, which has meant that many of the sheep fleeces were still full of moisture during the shearing season. This caused a lot of the wool to be more ‘yellow’ on the fleece.

Therefore, we have been buying wool from the east coast to ensure that our colours will be not be affected by the yellow coming out of the wool when the weather becomes better in the Summer/Autumn of this year, lessening the chance for the colour to fade.

This is the level of detail that we are prepared to go to at Adam Carpets to make sure that you continue to receive the quality and colour that you and your customers expect from us.

Adam Carpets only use the finest raw materials in our carpets

Charity Golf Day Exceeds Expectations

Posted on June 13, 2017 by chris

Adam Carpets took part in the FITBA Golf Day held at Kidderminster Golf Club recently. The day raises money for three local charities as well as MacMillan Nurses. As at the end of the first day, the money raised was in excess of £17,000.

Adam Carpets Left to Right
Tony Cook, Tony Quinn, Eamonn Prescott and Alan Couch (Cameron Lee Carpets)

Kasbah Stripe the Choice for Martells

Posted on June 13, 2017 by chris

When Martells, a department store in East Grinstead, moved premises earlier this year, the staircases in their new store needed replacing. After some deliberation, they chose our Kasbah Stripe range and we were delighted that they did.

The carpet looked stunning in situ, as we found when we visited a couple of weeks ago. More staircases are due to be refurbished later this year with some more Kasbah Stripe.

Kasbah Stripe fitted onto the main staircase at Martells, East Grinstead

Window of the Month

Posted on June 13, 2017 by chris

Our thanks to Emily, Sam and Byron at Hart Carpets for this stunning window display. You will note that not all of the carpets are ours, but Emily’s inspirational idea has caught the attention of many a passer by. We love the idea of mixing pattern, plain and texture and drawing on the Great British weather for a theme. After all Summer is just around the corner!

Hart Carpets of Hartley Wintney