Category Archives: Company News

At Adam Carpets we are increasing our commitment to British Wool by increasing the number of ranges that will made from Platinum Label yarn. The Platinum Label not only ensures 100% British Wool in the wool content, it also ensures no fault wool is included. By containing 100% British Wool, Adam Carpets reaffirms its position in supporting British Farmers.

Our Castlemead Twist plains was the first Adam range to carry the Platinum Label, we can now reveal that from 1st January 2018, the following ranges will also be made from Platinum Label British Wool:

Inspirations Dianthus Plain
Inspirations Décor Plain
Inspirations Dot Plain
La Dolce Vita
Catherine Lace
Catherine Pinpoint
Boulevard Plain
Castlemead Velvet Stripe

This months special window is from Waltons Furnishings of Ilkley in West Yorkshire. They have combined some of our new Castlemead Twist ranges with some wallpapers and paints from Little Greene to really great effect.

Waltons also installed some of our new look wall units into their showroom which looked fantastic.

As news of our collaboration with Little Greene starts to spread, we have been receiving a lot more interest and requests for articles from the mainstream media. This can only be a good thing as it puts our brand out into public view and hopefully will see consumers asking for us in your stores.

First up was one of the nations biggest selling interiors magazines, Homes and Gardens, which did a feature on wool for the Harrogate show. They chose to focus on colour forecasts and our relationship with Little Greene.

Homes and Antiques did a piece promoting British Wool, which featured another of our room shots of Castlemead Twist.

Most recently was the Daily Mail who published a page on Wool on Friday 6th October which included this text on Adam Carpets.

With the new brochure due soon, Adam Carpets will continue to be a visible carpet brand to the public.

Homes and Gardens

Homes and Antiques

Daily Mail

The Flooring Show at Harrogate this year turned out to be one of the best in recent memory. To think that just five years ago the show was close to finishing, the turnaround by the organisers, manufacturers and retailers has been astounding.

This year our stand was constantly busy from first thing to late afternoon, even on the last day. We received numerous new enquiries along with visits to the stand by some of our long standing retailers. It was great to see all of you.

We were delighted with the feedback we received to our new ranges, Flare and Pure Brit Supreme. Our Little Greene boards also caused a stir and we could have placed them in at least 25 different stores. Our focus now with these is to see how we can make those boards more value for money and streamlined without losing the impact.

The stand featured two colours of Flare on the floor along with the remaining 8 in a bespoke library unit. A lot of customers liked the display and the range. The colours on the floor ‘Jellybean’ (Coral) and ‘Totally Teal’ (well….Teal) also received great feedback and the carpets did look amazing in such a large area.

The stand, as usual, also showed new, innovated ways of displaying carpets. Our simple ‘clipboard’ display was very popular, with many retailers taking photos and seeing how easy it was to put together. The whole display cost around £20, which is nothing considering the effect that was given.

To highlight the collaboration between Little Greene and Adam Carpets we produced two large boards which featured Castlemead Twist and Fine Worcester. Each carpet chip had three paint chips next to them which represented the coordinating colours.

These board may well have been the highlight of the stand. Many retailers found them fascinating and also many members of the trade from other companies.

We received so many great comments, a favourite of mine was from a person associated with the trade who said “I always look forward to what Adam Carpets have on their stand. One year it is mood boards point of sale, another year you had customers pin feedback to a giant fabric board, then a giant union jack on the floor, always something different.”

As a company we stand for innovation, as much as quality and colour. Think of Fine Worcester, Kasbah Twist, Natural Perceptions, our overtuft ranges. We are always looking to push boundaries in carpets. Some are successful and some are not, but that won’t stop us trying!

Adam Carpets will be launching two new ranges at this years Flooring Show in Harrogate. First up is Pure Brit Supreme. Following on from the successful launch of Pure Brit last year, we have decided to extend the offer with a new 55oz Wool Saxony/Twist in the same colours as the original Pure Brit.

Although still a twist, the yarn has been produced with less twist than the 40oz Pure Brit. This gives the carpet a fuller, denser, softer pile. The carpet though retains the characteristics of a twist pile carpet, that of appearance retention and durability.

The range also retains the green credentials of using undyed wool and a commitment to using British Farmers, British Spinners and of course us as a British Manufacturer.

The initial samples will start to be installed in retailers from the start of September.

We are also launching Flare at the show. This exciting new range is a ‘zig-zag’ design running down the carpet in ten stunning new colours. The range will be made using high quality 80/20 wool nylon, 2-ply yarn and will be available 4m wide.

The Flooring Show will also see more information on the collaboration between Adam Carpets and The Little Greene Paint Company. The stand will feature a display with the full 125 colours of Fine Worcester Twist and Castlemead Twist and the 375 paint colours that Little Greene have coordinated with them!

This colourful display is sure to be create an impression at the show, which may or may not be dominated by greys and beiges?!

Pure Brit Supreme – 55oz of Wool Luxury