Category Archives: Adam Blog

The Flooring Show at Harrogate this year turned out to be one of the best in recent memory. To think that just five years ago the show was close to finishing, the turnaround by the organisers, manufacturers and retailers has been astounding.

This year our stand was constantly busy from first thing to late afternoon, even on the last day. We received numerous new enquiries along with visits to the stand by some of our long standing retailers. It was great to see all of you.

We were delighted with the feedback we received to our new ranges, Flare and Pure Brit Supreme. Our Little Greene boards also caused a stir and we could have placed them in at least 25 different stores. Our focus now with these is to see how we can make those boards more value for money and streamlined without losing the impact.

The stand featured two colours of Flare on the floor along with the remaining 8 in a bespoke library unit. A lot of customers liked the display and the range. The colours on the floor ‘Jellybean’ (Coral) and ‘Totally Teal’ (well….Teal) also received great feedback and the carpets did look amazing in such a large area.

The stand, as usual, also showed new, innovated ways of displaying carpets. Our simple ‘clipboard’ display was very popular, with many retailers taking photos and seeing how easy it was to put together. The whole display cost around £20, which is nothing considering the effect that was given.

To highlight the collaboration between Little Greene and Adam Carpets we produced two large boards which featured Castlemead Twist and Fine Worcester. Each carpet chip had three paint chips next to them which represented the coordinating colours.

These board may well have been the highlight of the stand. Many retailers found them fascinating and also many members of the trade from other companies.

We received so many great comments, a favourite of mine was from a person associated with the trade who said “I always look forward to what Adam Carpets have on their stand. One year it is mood boards point of sale, another year you had customers pin feedback to a giant fabric board, then a giant union jack on the floor, always something different.”

As a company we stand for innovation, as much as quality and colour. Think of Fine Worcester, Kasbah Twist, Natural Perceptions, our overtuft ranges. We are always looking to push boundaries in carpets. Some are successful and some are not, but that won’t stop us trying!

Adam Carpets will be launching two new ranges at this years Flooring Show in Harrogate. First up is Pure Brit Supreme. Following on from the successful launch of Pure Brit last year, we have decided to extend the offer with a new 55oz Wool Saxony/Twist in the same colours as the original Pure Brit.

Although still a twist, the yarn has been produced with less twist than the 40oz Pure Brit. This gives the carpet a fuller, denser, softer pile. The carpet though retains the characteristics of a twist pile carpet, that of appearance retention and durability.

The range also retains the green credentials of using undyed wool and a commitment to using British Farmers, British Spinners and of course us as a British Manufacturer.

The initial samples will start to be installed in retailers from the start of September.

We are also launching Flare at the show. This exciting new range is a ‘zig-zag’ design running down the carpet in ten stunning new colours. The range will be made using high quality 80/20 wool nylon, 2-ply yarn and will be available 4m wide.

The Flooring Show will also see more information on the collaboration between Adam Carpets and The Little Greene Paint Company. The stand will feature a display with the full 125 colours of Fine Worcester Twist and Castlemead Twist and the 375 paint colours that Little Greene have coordinated with them!

This colourful display is sure to be create an impression at the show, which may or may not be dominated by greys and beiges?!

Pure Brit Supreme – 55oz of Wool Luxury

Adam Carpets took part in the FITBA Golf Day held at Kidderminster Golf Club recently. The day raises money for three local charities as well as MacMillan Nurses. As at the end of the first day, the money raised was in excess of £17,000.

Adam Carpets Left to Right
Tony Cook, Tony Quinn, Eamonn Prescott and Alan Couch (Cameron Lee Carpets)

Adam Carpets exhibited at the Wool Floor Show London last month. The show took place at Stanford Bridge, the home of Chelsea Football Club. All of the UK’s major wool manufacturers were present, creating around 26 stands. Our stand came in for particular praise due to its use of room sets, rather than the conventional wall units and tombola displays.

“We were very pleased with how our stand turned out” said Eamonn Prescott, Sales Director at Adam Carpets. “By using room sets, we were able to highlight our recent relationship with The Little Greene Paint Company. I thought the use of their paint and our carpet was a real talking point at the show.”

New A5 postcard coordination charts were also on display for the first time. These postcard size guides feature a room set on the front, with six Castlemead Twist colours on the back along with three paint colours for each carpet colour courtesy of Little Greene.

The stand itself was split into two room sets, both using new Castlemead Twist colours and paint supplied and coordinated by Little Greene. The two carpets used were also highlighting the Platinum certification that has been awarded to Castlemead Twist by British Wool.

“The Platinum certificate is very important to us” continued Eamonn. “It is highlighting that we are using the very best British Wool in our carpets to ensure that we continue to achieve the high standards of quality associated with an Adam Carpet.”