Category Archives: In the Press

Adam Carpets are stocked and ready for the Autumn period. We have invested heavily over the last couple of months to ensure that our stocks are over 10% higher than they were at this time last year.

Remember Adam Carpets makes all of its own carpets and does not make carpets for any other carpet company. Our machines are committed to our products throughout the Autumn.

We also have our on site dye house ready to dye plain yarn at a moments notice. All of our plain carpets are dyed in house ensuring the high quality and consistency that we have become famous for.

It is always nice to know your efforts and hard work are appreciated. A lot of hard work and thought went into our display at Harrogate and it was a bit of a gamble to leave our tombolas and wall units at home. We wanted to get across a message of what Adam Carpets stands for: colour, quality and style.

This review from Scarlet Opus showed we struck the right note:

“This company demonstrated wonderful inspirational ways of marketing and retailing their product in line with current trends. They featured a giant pin board on their booth which included fabric samples, interior product images and colour swatches to inspire end consumers whilst in store when choosing carpet for their homes. It was refreshing to see a carpet manufacturer including other interior design elements in the presentation of their product. Adam Carpets also created Trend Mood Boards with detachable carpet samples so that customers can play and rearrange the samples to suit  their individual preferences – excellent interactive sales tools! These were also displayed in our ‘Flooring Shop of the Future’.”

Design bloggers Scarlet Opus loved our Free Spirit mood board
with paint and fabric options

Adam Carpets and our Mood Board POS became the star attraction at the concept ‘Flooring Store of the Future Consumer’ at Harrogate this year.

The concept store was put together by Interior Design Specialists, Scarlet Opus, after feedback from consumers, retailers and manufacturers.

We were delighted to be asked to be involved and submitted our Mood Board stand along with separate mood boards that also included paint chips and fabrics which could be removed and replaced with others using Velcro. This pro active approach was welcomed by Scarlet Opus.

The concept store included hard floors, vinyls, underlays and even a high street window.

The concept certainly created talking points and no doubt some retailers were able to take away new ideas for their stores.

Adam Carpets had a very successful time at ‘The Flooring Show’ in Harrogate. Our stand was very well received with the stunning ‘Union Flag’ the centrepiece and main talking point.

The flag was put together by three of our employees (Tony Cook, Lee Harrison and Simon Collins). It was to done to highlight the launch of our new undyed wool twist range Pure Brit!

We used three of the Pure Brit! colours to make the flag which was pieced and seamed at our factory before being brought up to Harrogate and fitted onto the stand.

The stand was purposely made without tombolas as we looked to engage retailers with our mood board display and design boards. The main design board at the rear of the stand was used to show how we developed the new Fine Worcester colours for our ‘Hugo & Ella’ collection.

We invited retailers to give us their views on the board and what trends, colours they would like to see next or what they are seeing now. We pinned that information and feedback onto our board. Thanks to all who took part.

Our mood board units were once again very popular and we once again sold out the allocation over the first two days. Retailers were particularly interested in how we would take the concept forward and were delighted to see that we had already designed the next two boards ready for the Spring/Summer 16.

Entitled ‘Brit Pop’ and ‘Free Spirit’, they won the approval of the vast majority of retailers who visited the stand.

Adam Carpets have been voted ‘Best UK Flooring Manufacturer 2015′ by the readers of Interiors Monthly magazine.

Sales & Marketing Director, Eamonn Prescott had this to say “We would like to thank all of the retailers who took the time to vote for us, it is greatly appreciated. This award reflects all the hard work put in by all aspects of our business.

The message we have taken from retailers who voted for us is that from design through to dyeing, production, sales, despatch and transport, the whole company is working together sucessfully to deliver the highest standard of product and service to our retail customers. In return, our message to retailers is that we will continue to strive to do even better.”

This is the second year in a row that Adam Carpets have been recognised at the Interior Monthly awards after they won the ‘Outstanding Performance’ category last year.

“These awards mean a lot to us and show we are doing the right things” Eamonn continued, “we have also been voted in the top three carpet suppliers at the last two Flooring One awards. It is great that our retail customers give us this type of reward.”

‘Adam Carpets’ are undergoing an exciting evolution into one of the most fashionable brands in the business – and doing so with considerable character and flair’

No these are not our words, but those of ‘The Stocklists’ editorial team during their recent review of the ‘National Buying Group Flooring Show’ held at Solihull.

The magazine devoted a whole page to the review of our stand which included ‘Hugo & Ella’ and our Mood Board POS.

In the feature entitled ‘In the mood for imagination’, they write about how Adam Carpets is a brand with ‘an aspirational feel’ and ‘fashion led’

Commenting on this article and the articles above, Sales & Marketing Director, Eamonn Prescott: “It is great to get this amount of positive feedback from not just the carpet trade, but the interiors market in general. We believe in the quality and style of our products and want to display them in the most fashionable and inventive way we can to entice consumers into our retailer accounts.”

Our new Mood Board POS has caught the imagination of leading marketing company Bancmarketing. Using their column the trade press they praised the new Mood Board units as an ‘industry first’.

The column called ‘Marketing Insights’ is used to help retailer develop their marketing campaigns and give advice on what options are open to retailers looking to grow their businesses.

The column featured one of our four new themed boards, ‘Nordic’ (see above). This board represents a ‘simple clean style with fresh crisp colour’

The Mood Board POS has already proved extremely popular. The first batch of stands sold out on day one of the Buying Group National Floor Show and the second sold within a week of being shown by our Reps. More stands will be on order in time for the Autumn.

Our new marketing campaign ‘Hugo & Ella’ gained national media recognition this week, when the ‘Campaign for Wool’ used its column in ‘The Stocklists’ magazine to praise both Fine Worcester Twist and the ‘Hugo & Ella’ marketing element.

The column entitled ‘Focal Wool Point’ described Fine Worcester Twist as a ‘seriously good wool twist carpet’. It also commented that ‘it has gained a reputation for quality, style and colour’.

Their comments on ‘Hugo & Ella’ were also great to read:

“There is something very clever about calling a carpet collection after two people…by virtue of their names they have already stepped off the page and are two characters we can identify with.”

“We think that this is a very clever marketing approach..”

“Well done Adam Carpets! This is very impressive indeed!”

We thank the column for its kind comments.

‘The Stocklists’ is the most widely read magazine in the trade and has national coverage.

Adam Carpets are delighted to have been chosen by influential interior design bloggers, Scarlet Opus, to participate in an exciting new project for The Flooring Show at Harrogate this year.

Scarlet Opus will be creating a ‘Flooring Shop of the Future’ which is intended to give retailers an insight into how they could be redesigning their stores to match the shopping experience consumers are looking for from the interiors sector.

Adam Carpets were asked to be involved after our mood boards caught the interest of Scarlet Opus and the majority of the trade at last years show. They particularly liked the idea that we think different in terms of the way carpet could be displayed.

Adam are also the only carpet manufacturer to be involved. Also participating are British Ceramic Tile, Interflor and Interface.

The ‘Flooring Shop of the Future’ will be located in Hall C, along with the Wool Trends Hub and Adam Carpets own stand.

Adam Carpets Mood Board POS made its long awaited debut at the Buying Group National Floor Show in Solihull.

The stand has been eagerly anticipated since the prototype was first shown at the Flooring Show in Harrogate last September.

The wait was worth it though as it proved an undoubted success.

Eamonn Prescott, Sales and Marketing Director, explained “We initially made twenty stands to test the water. Although interest was high at Harrogate, the cost of the unit isn’t cheap as we made sure we made it using the best materials we could. We wanted it to be an upmarket unit. I think we underestimated it a bit though, as the twenty stands sold out on the first day. A second order has already been placed.”

The stands were particularly popular with stores that feature fabrics and interior design such as Sterling Furniture in Scotland and Arthur Llewellyn Jenkins in South Wales.